Judge.me Editor, Content Strategist, Digital Nomad, Coworking Influencer, Lover of Wine & Tacos
Great Customer Service Means Tough Choices
We all know excellent customer service is essential, but few of us truly live up to the challenge. The Shopify entrepreneurs in this article understand what it means to put your money where your mouth is when doing so isn't easy.
September 30, 2019
Influencers: Are They Worth it for Ecommerce Marketing?
Influencer marketing is all the rage, but does it drive the results that ecommerce entrepreneurs really need? In short: sometimes, but only with these rules applied.
September 27, 2019
Advice from John Sherwin | Co-founder at Hydrant
We're back with John to learn from his mistakes and triumphs. Read on for product development, positioning, and controlling access to your Shopify site.
September 19, 2019
The Passion Hack | How Successful Shopify Merchants Build Winning Products
There's one common thread that runs through every single Shopify entrepreneur interview we've done. It's passion.
September 13, 2019
Carrie Thornsbury | Founder At Nurture Soap
Carrie is the founder of Nurture Soap, a premium D2C supplier for die-hard soap-makers around the US.
August 29, 2019
Kenny Azama | Founder at The Wander Club
Kenny tells us how his love of travel led him to starting a business that helps other travelers commemorate the places they've been.
August 22, 2019
Jonathan Kennedy | Founder & CEO at HeyCarson & Storetasker
In this interview, Jonathan Kennedy tells us about the birth of HeyCarson and Storetasker, two innovative technical services for up-and-coming Shopify stores.
August 14, 2019
4 Lessons for Creating a Winning F&B Shopify Brand
Here's what we've learned from interviewing four of the most successful F&B Shopify brands on Judge.me.
July 26, 2019
Colin McIntosh | Founder & CEO at Sheets & Giggles
Colin shares his mission-driven approach to entrepreneurship, plus his in-depth knowledge of crowdfunding, manufacturing, clever branding, and disrupting “boring” industries.
August 8, 2019
John Sherwin | Co-founder at Hydrant
John is obsessed with hydration. That's why he co-founded Hydrant, an ecom brand that aims to make everybody a morning person.
June 27, 2019
Tate Glasgow | VP of Marketing at Killer Creamery
Tate Glasgow tells us how Killer Creamery uses Shopify sales data to close wholesale deals, plus how F&B merchants should be marketing online.
June 21, 2019
Kurt Elster | Ethercycle & The Unofficial Shopify Podcast
How Kurt Elster became the mega-influencer for Shopify entrepreneurs worldwide, plus his top tips for store owners and marketers.
June 12, 2019
Content Distribution Methods
How to Distribute Content Without Getting Overwhelmed (for Shopify Entrepreneurs)
April 19, 2019
Darin Hager | Heyday Footwear Part Two
A follow-up with Darin Hager, detailing his top tips for Shopify stores and product development.
May 30, 2019
Raghav Somani | Headphone Zone
Unwavering commitment to customer service & redefining the audiophile ecommerce experience.
May 21, 2019
Don’t Let Your Ego Ruin Customer Relationships
Good customers and bad customers; it’s likely you’ve had both. But letting your ego get in the way is a net negative, 100% of the time.
November 27, 2018
Building a Great Brand
Fallacies, experiences, consistency, and the brand experience triangle.
December 11, 2018
Content Marketing Media Types
Let's continue our content marketing series by showing off different kinds of media and how they can play out in an ecommerce world.
December 27, 2018
3 Critical Content Marketing Tactics for Shopify Entrepreneurs
Check out these practical content ideas to build a huge audience for your online store.
December 13, 2018
Why Use Content Marketing for Your Online Store
This is Part 1 in a six-part series on content marketing for online stores, ecommerce brands, and Shopify stores.
November 29, 2018
Defining Your Audience, Content Goals, and Platform Personas
Great content must resonate with your target audience. What's more, these are the outcomes it should provide.
December 6, 2018
Brian Thron | Marketing at Yardbird
How this digital marketing expert helped take Yardbird’s sales through the roof.
April 12, 2019
Jessica Chan | Best Self Co.
How this self-improvement powerhouse brand develops paper products that transform people into their best selves.
April 4, 2019
Michael Potters | Parachute Coffee
How this Canadian coffee brand is bringing the café experience home, one bag of fresh coffee at a time.
March 29, 2019
Amy Waldman | Purée Juice Bar
How a quest for healthy living created raving fans and led this local juice bar to start selling online.
March 8, 2019
The Economics of Trust for Shopify Stores
Sometimes it's good to get back to the basics when trying to understand a complex system like the current ecommerce environment.
February 27, 2019
Darin Hager | Heyday Footwear
From industrial design co-op to founder and Chief Everything Officer at Heyday Footwear.
February 19, 2019
Michael Levy | Pete & Pedro
How simple marketing tweaks can have outsized impacts and why experience is king.
February 7, 2019
Nothing New Under the Sun: On "Stealing" Ideas for Your Shopify Store
You can and should use what’s working for other businesses as inspiration for your next product or online brand.
January 25, 2019
Jan Sapper | PaperLike
Building an amazing product by following your instincts, running lean, and building trust.
January 31, 2019
Aaron Marino | Pete & Pedro
From men's lifestyle influencer at alpha m. to men's grooming e-commerce rockstar.
January 17, 2019
Getting a Grip on Your Numbers: Must-know Metrics for New Shopify Stores
If you’re starting an e-commerce business, you might notice there’s a lot of math involved. Here's what you need to know.
January 10, 2019
Building a Foundation of Trust for Massive & Sustainable Growth
Real trust, backed by a massively loyal customer base, can significantly aid your vision and build a strong foundation for years to come.
December 31, 2018
5 Key Tactics to Raise Prices and Increase Revenue for Shopify Stores
These tactics will help you gain more control over your pricing, allowing you to raise prices and make more profit without losing sales.
December 20, 2018
How to Delight Online Customers with "Face to Face" Sales Tactics
Face to face marketing is still giving online selling a run for its money.
December 18, 2018
Pricing Control, Understanding Economics, and the Power of Brand
Where our perception of pricing comes from the things that prevent pricing control.
December 4, 2018
Why You Should DOUBLE Your Prices for Black Friday
This piece has nothing to do with morals or virtue signaling. The reasoning behind this crazy idea has everything to do with attention.
November 21, 2018
Spocket | Dropshipping
How an entrepreneur’s frustration made the world of dropshipping so much easier.
March 15, 2019
Measuring Content Marketing ROI: Why trust is the #1 metric
Content marketing is about brand. Brand is about trust. Trust is the amplifier of conversions.
May 9, 2019
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