Tips and Tutorials
November 3, 2023

How to Add Reviews to Shopify to Increase Your Brand Trust

Did you know that customers trust user-generated content much more than branded ones? This means if you want to improve your store’s overall conversion rates, adding reviews is a must, not a plus. If you are new and don’t know where to start, you are coming to the right place. In this guide, we’ll show you how to add reviews to Shopify and build your store trust like a ‘Pro’:

  • What are customer reviews?
  • Why add reviews to your Shopify store?
  • How to add reviews to Shopify?

Plus, we will also give you battle-tested tips to get more positive reviews and deal with negative ones. 

Let’s dive right in!

What Are Customer's Reviews?

As its name is self-explanatory, customer reviews are the feedback your customers leave after they have purchased and experienced your product or service. Customer reviews can appear everywhere– on your product pages, Facebook, TikTok, Instagram, etc., or marketplaces like Amazon, Etsy, or eBay, etc. and the list goes on. 

Whether positive, negative, or neutral, customer reviews should be at the core of your Customer Experience Management (CXM). This is because customers trust reviews from ordinary people more than well-curated, branded ones, and they use those reviews to form their first and probably long-lasting impression of your brand (we will discuss the importance of customer reviews next).

Why Add Reviews To Your Shopify Store?

Now that you know what customer reviews are, the next question is, why add them to your Shopify store? Well, the answer is simple: adding reviews to your Shopify store benefits your business in all possible ways– you appear to be more trustworthy, website reviews help you possibly rank higher on SERPs, and more.

#1. Improve brand credibility and reputation

According to a Local Consumer Review Survey by BrightLocal, 69% of customers claimed they would trust a business more if reviews described positive experiences. 

Therefore, if you can showcase your customers’ authentic reviews on your site, you will gradually strengthen your branding– a strategy that helps you gain an edge over your competitors and combat the rising ad costs effectively in the long run. 

#2. Leverage reviews as social proofs

Another big perk of adding customer reviews to your Shopify store is that you can leverage these reviews in your marketing materials as social proofs, such as ad creatives, email campaigns, product bundles, etc., to achieve whatever goal you set.

add reviews to emails
An example of a brand leveraging customer reviews to build trust and improve the CTR

#3. Increase your website traffic & generate leads

When customers leave reviews, they may use keywords and phrases related to your products, which can improve your store's local SEO rankings and attract more organic traffic.

And as trust is a key pillar of a product page that sells well, if your customers feel trusted while browsing your products, they are more likely to be converted into marketing-qualified leads (MQLs), sales-qualified leads (SQLs), or even sales, and brand advocates.

#4. Optimize for Google presence

As we mentioned above, fresh content and keywords in your customers' reviews add more information to your product pages. And the more information your store pages have, the higher they might be ranked on search results

The truth is the ‘hidden’ long-tail keywords in your customer reviews benefit your SEO rankings. For instance, if you sell jewelry, it would be fiercely competitive to be ranked for such broad keywords as “men ring” or “woman necklace”. And that’s when keywords like “dragon-shaped gold ring for men” in your customer reviews make your products be seen.

example of reviews on google
Reviews help your pages rank higher on search engines

Relevant reading: How Do Customer Reviews Contribute to Your SEO Performance? 

How To Add Reviews to Shopify in 3 Clicks?

If you want to learn how to add reviews to Shopify using the app ASAP, check out our 2-minute tour around

Getting started with Product Reviews

#Step 1: Install to your Shopify store

Go to the Shopify App Store and search for On the app-listing page, simply click Install app > Confirm your installation by clicking “Install app”.

install to shopify store

Go to the app, and click the Onboarding tab. Hit Start setup to get started > Click Enable app embed to allow the app to make any change to your storefront.

judge me onboarding

Afterward, you will be directed to your Shopify theme editor, make sure that the code snippet is turned on. Don’t forget to click Save

judge me embed app

Click Next step to keep moving forward to step 2.

judge me onboarding

#Step 2: Install the review widget

Hit the Install Review Widget button.

judge me onboarding

Then, will auto-add a review widget as shown below at the last section of your product page– which you can drag and drop to other positions as you wish.

judge me review widget

Remember to click Save

#Step 3: Install the preview badge

Let’s move on to the final step of your onboarding flow with– adding a preview badge on your products.

Click Install Preview Badge

judge me onboarding flow

Then, just like the review widget, you can drag and drop the preview badge created with anywhere on your product pages. 

judge me onboarding flow

After you are satisfied with the overall look and feel of your badge, remember to click Save

That’s how effortless it is to add reviews to Shopify with app.

💡 Interested in migrating your store to Shopify?

Besides, Shopify works seamlessly with other 8,000+ apps in the Shopify App Store. Plus, the platform is also famous for its robust eCommerce features that help you run, manage, and scale up your e-store easily.

So, if you want to switch from your current platform to Shopify, now is the right time. We highly advise you to use LitExtension’s automatic migration service if your store has tons of crucial data and you want to migrate your store in hours rather than weeks or months. 

How To Get More Reviews on Shopify?

#1. Offer superb product quality and prompt customer support

The foundation for obtaining positive reviews begins with the quality of your products and the level of customer support you provide. Customers who receive outstanding products and experience exceptional service are more inclined to share their positive experiences through reviews.

Hence, though it sounds cliche, always improve your product quality and customer service. For instance, consider providing live chat support to assist your customers throughout their buying journey.

Add a live chat widget to your site to better support your potential customers and acquire more reviews

#2. Ask directly for reviews via emails

Don't be shy about requesting reviews from your customers. After purchase, send your customers a follow-up email thanking them for their business and kindly ask if they would be willing to share their thoughts by leaving a review. 

Make it easy for them to click a link that takes them directly to the review submission page on your Shopify store or leave their review right in the emails.

review request email example
A review request email example from Thigh Society to get you inspired

#3. Make it easy for customers to leave reviews on your store

Shoppers these days are more impatient, so you should make it effortless for them to leave a review

Provide a "Leave a Review" button next to each product on your site, which takes them directly to the review submission page. Also, ensure that the review submission form is easily accessible and well-responsive.

Intuitive review submission form created with

#4. Offer discounts to incentivize your customers to leave reviews

Consider offering discounts or coupons as an incentive for customers who take the time to leave a review

For example, you can offer a 10% discount on your customers' next purchase if they leave a review. This shows your appreciation for their feedback and, most importantly, encouraging repeat purchases.

5 Tips to Deal with Negative Customer Reviews

No one wants bad reviews about their products and brands. Nevertheless, as we can't always be perfect, negative reviews are inevitable, and dealing with negative reviews is an essential aspect of managing an e-commerce store

Negative feedback can happen to any business, but how you handle it can significantly affect your brand's reputation and customer satisfaction.

Here are 5 valuable tips you should keep in mind while dealing with your customers’ negative feedback:

  1. Respond promptly: Don't ignore negative feedback. Respond to the customer as soon as possible to show that you value their input.
  2. Personalize your response: Address the customer by their name and acknowledge their specific concerns. A personalized response demonstrates that you are genuinely listening.
  3. Apologize and empathize: Begin your response with a sincere apology for the customer's experience. Show empathy and understanding of their frustration.
  4. Take the conversation off your site: Whenever possible, encourage the customer to continue the conversation privately through email or direct messaging to resolve the issue privately.
  5. Offer a practical solution: Provide a clear and practical solution to address the customer's problem or complaint. For instance, if your customer receives a faulty product, give them a refund.

How to Add Reviews to Shopify - FAQs

Can you add reviews to your Shopify store?

Yes, you can add reviews to your Shopify store using various review apps and integrations available in the Shopify App Store.

How do I collect reviews from customers on Shopify?

You can collect customer reviews through post-purchase emails or by providing an easy-to-find review submission option on your product pages. Or, you can try offering them irresistible discounts to incentivize your customers to leave a review.

How do I add reviews to Shopify from AliExpress?

To add reviews to Shopify from AliExpress, you can use the AliExpress Reviews importer– which lets you import AliExpress reviews to your Shopify store in clicks.

Are reviews important for Shopify?

Yes, reviews are crucial for Shopify. They help build trust, influence purchasing decisions, improve SEO, and help customers make more educated decisions. Positive reviews can also enhance your store's credibility and reputation in the long run.

Final Words

All in all, if you want to improve your store’s conversions, enhance store trust, and improve your SEO rankings with long-tail keywords, adding customer reviews to your site is a must, not a plus. And we hope that after reading this article, you will know how to add reviews to Shopify properly.