Have you ever received a negative review without obvious reasons? Research shows that negative reviews make 92% of people less likely to use a business. So, it’s important to understand your customers’ preferences and hidden concerns. The more insights you get, the better products and services you can offer.
Our Custom Forms feature (on Judge.me’s Awesome plan) lets you add a set of custom questions to your Review Widget and review request emails. Your customers can submit their answers along with the star ratings and reviews. You can display these answers on your Review Widget or keep them internally.
In this article, we will:
Think about what you want to achieve with your questions. What information do you want to get? How can you benefit from this information? Then choose the most relevant questions to include. If you need some inspiration, check the available templates in your Custom Forms dashboard, such as Net Promoter Score, Demographics, etc.
Some common questions include:
When you activate your form, the questions and answers will appear on your Review Widget. If you want to keep some answers internally, you can hide them from the Review Widget. For example, when you are testing a new product and want to collect customer feedback only for product improvements.
You may ask: “What if I want to ask different questions for different products?”
Don’t worry. You can do that in two steps:
Your custom questions will only display on the assigned products. It helps you get more targeted insights on how your products perform.
You can also display your custom questions on only shop-level review forms. These questions will show up when your customers submit a shop-level review on the All Review Page or Floating Review Tab.
You can create up to ten forms, so experiment as much as you want!
To encourage your customers to answer the questions, try giving them some rewards! You can do that in two ways:
Want to see how a real Custom Form looks like? Let’s look at some examples from the Judge.me users who are happy to share with us their awesome works.
Osmology sells curated scented candles and home fragrances. The shop creates extra questions to ask about:
Jerky.com offers a wide variety of high-quality jerky products. The shop creates extra questions to ask about:
Lockenbox Munich provides the subscription box of care products for curly hair. The shop creates questions in both Germany and English, asking:
Alohas is a fashion shop selling shoes, clothes, and jewelry. The shop creates extra questions to ask about:
Aristobat is a fashion shop selling comfortable clothes for every occasion. The shop offers a discount coupon for customers who answer questions about:
Lucius Atelier is the producer of Seiko’s watches modification parts. The shop creates extra questions to ask about:
We hope that these tips and examples give you some inspiration to create custom questions that convert more. Go ahead and try them today!
See more examples of email templates and Judge.me widgets on our inspiration page.