5 Tips to Understand Your Customers Better with Custom Forms
Have you ever received a negative review without obvious reasons? Research shows that a negative review may drive away 22% of your customers. So, it’s important to understand your customers’ preferences and hidden concerns. The more insights you get, the better products and services you can offer.
5 tips to add custom questions to your review forms
1/ Keep your questions single-minded
Think about what you want to achieve with your questions. What information do you want to get? How can you benefit from this information? Then choose the most relevant questions to include. If you need some inspiration, check the available templates in your Custom Forms dashboard, such as Net Promoter Score, Demographics, etc.
Some common questions include:
How’s your experience with our products?
What’s your age/gender/location?
How did you find us (Facebook, Twitter, Instagram, etc.)?
Are you willing to recommend us to your friends?
How can we improve our products and shopping experience?
What do you expect from our products in the future?
2/ Simplify and arrange your questions
Keep your questions straightforward. Your customers only spend a few minutes on your forms so make sure they can answer the questions.
Put your important questions first and set them required if necessary. Otherwise, your customers may end up skipping those questions.
Choose suitable question types. Depending on your questions, choose among radio buttons (select only one answer), checkboxes (select one or more answers), rating scale, or open-ended questions.
3/ Keep your customers’ answers private if necessary
When you activate your form, the questions and answers will appear on your Review Widget. If you want to keep some answers internally, you can hide them from the Review Widget. For example, when you are testing a new product and want to collect customer feedback only for product improvements.
4/ Associate specific products to a particular form
You may ask: “What if I want to ask different questions for different products?”
Don’t worry. You can do that in two steps:
Add tags to your products in the Shopify Products dashboard
Lily is the Marketing Writer at Judge.me. She is a tech-savvy content enthusiast who takes ownership of writing promotional and instructional content for Judge.me's Knowledge Base and Blog to help accelerate our growth. Lily holds a Bachelor's Degree in Marketing and has 3 years of experience in Marketing for international tech companies. Before Judge.me, Lily was the Marketing Specialist at IT Consultis, a digital agency specialized in omnichannel projects for clients across APAC. She loves reading books, learning new technologies, traveling around and taking great pictures.