September 25, 2020

Asking Your Customers to Update Their Reviews: When and How

Asking your customers to update their reviews can be a tricky task, but if done well, can benefit you in many ways. In this article, we’ll discuss:

  1. When you should ask for a review update 
  2. How to ask for a review update on Judge.me

1- When you should ask for a review update

1.1. After you have addressed the concerns in a negative reviews

Negative reviews are inevitable in any business. For example, a customer might give you a 1-star review if the product she received was broken. In this case, if you have completely resolved her issue (e.g. send her a new product), you can politely ask her to update the existing reviews and describe her experience with the product. 

1.2. You’ve just enabled photo/video reviews or custom questions. 

Real photos and videos make it easier for reviewers to share their experiences, and help potential buyers to assess your products easier. Meanwhile, custom questions let you collect additional feedback beyond product reviews to understand more about your customers. You can ask for a review update so your reviewers add photos/videos or answer your extra questions. 

1.3. Reviewers repurchase a different variant of the same product. 

Imagine that you are an online store selling skincare, and your new toner product comes in two bottle styles: bump and sprayer. A customer has already given a review on the bump bottle she bought, then comes back and buys a sprayer. In this case, you’ll want to hear her feedback on the sprayer to see if this bottle style brings good experience. 

2- How to ask for a review update on Judge.me

It's now easier than ever to ask for a review update on Judge.me:

  1. Go to the Reviews dashboard
  2. Find the review you want to ask for an update
  3. Click on the Reply icon in Actions
  4. Choose Request review update email

Your reviewers will receive an email with a link to a standalone form where they can update all the fields including review photos and videos. No login is required. You can customize the review update request email to make your message more relevant to each context, especially if you are dealing with unsatisfied customers. 

Lily Vuong

Lily is the Marketing Writer at Judge.me. She is a tech-savvy content enthusiast who takes ownership of writing promotional and instructional content for Judge.me's Knowledge Base and Blog to help accelerate our growth. Lily holds a Bachelor's Degree in Marketing and has 3 years of experience in Marketing for international tech companies. Before Judge.me, Lily was the Marketing Specialist at IT Consultis, a digital agency specialized in omnichannel projects for clients across APAC. She loves reading books, learning new technologies, traveling around and taking great pictures.