November 23, 2020

Build an Email Sequence for Review Requests and Reminders

An average person receives more than 120 emails per day, so it's important that you write customized review requests and reminders that capture attention and compel people to submit a review. Now, you can set up your own customized sequence of initial review request and automatic reminder emails inside Judge.me. Simply create new emails and decide on the sending order using our email editor.

In this article, we’ll show you how to create your own sequences of customized email templates.

1/ Assign specific templates to your review request and reminder emails

Our automatic reminders feature lets you send up to three reminders after your initial review request emails. After enabling the automatic reminders, you can create many email templates and assign them as Initial Review Request or Reminders in the email settings. You need to activate all template to make the sequence work. In case you accidentally deactivate any template, we’ll apply specific rules to pick the desired template when sending each of your request emails.

2/ Create email sequences in multiple languages

If you have stores in multiple languages, you can create email sequences in multiple languages to target different customer segments. For example, if you want to send review request emails in English and French, and enable two automatic reminders, you need to prepare nine email templates (like in the screenshot below). The system will prioritize matching the locale with the email language first. Then we’ll apply the same two rules mentioned in part 2 (if necessary) to pick the desired templates for you.

3/ Create an A/B test for each email level in the sequence

A/B testing also works with email sequences. For example, you can create two French templates for the Initial Review Request. The system will choose randomly between these two versions when a French - Initial Review Request is required.

Lily Vuong

Lily is the Marketing Writer at Judge.me. She is a tech-savvy content enthusiast who takes ownership of writing promotional and instructional content for Judge.me's Knowledge Base and Blog to help accelerate our growth. Lily holds a Bachelor's Degree in Marketing and has 3 years of experience in Marketing for international tech companies. Before Judge.me, Lily was the Marketing Specialist at IT Consultis, a digital agency specialized in omnichannel projects for clients across APAC. She loves reading books, learning new technologies, traveling around and taking great pictures.