Social media is different from blog posts and email marketing newsletters. Given the huge amount of content on social media, people usually consume your content instantly, probably just a few minutes or even seconds. If you want to promote your brand to social media users, you need to have eye-catching, attention-grabbing, compelling content on the social media platform.
However, what's compelling for a blog post and email marketing content doesn't necessarily make for compelling social media posts. There are a ton of emerging trends when it comes to social media content, and it's easy to feel overwhelmed. But social media doesn't have to be difficult.
There are four things you should know when creating engaging content for your social media strategy. The more you're able to engage with your target audience, the more your brand will resonate with them and drive conversions. You can even create higher-converting social media ads.
Before it became one of the biggest digital marketing platforms today, social media was – and still is – a place where users connect with their friends and family. However, it has also become a source of information, including product reviews.
Social media users are more likely to trust reviews and testimonials from their friends and family over branded content because they are more genuine and story-driven. In addition, the customers you feature in testimonials are more likely to share your content and increase your brand exposure.
Where can you find customer testimonials? These can take on many forms, all of which can serve as your content:
Using testimonials for your social media content increases social proof, and is a cost-effective way of brand building through social media.
While SEO allows your page to rank high in search results, it tends to be more of a long-term play, especially when we consider how long SEO takes to work after you’ve implemented it on your on-site and guest content. If you want quick exposure for your brand, social media is the way to go – and knowing what’s trending will help you create social media content that generates engagement.
As a content manager, you need to know the latest news, design trends, humor, and information surrounding your audience's niche. Doing ample research on these trends will allow you to naturally make engaging relevant content.
Here's what you can do:
Trend research generates insightful and relevant social media content ideas. You wouldn't want to do content planning around topics that your target audience is indifferent to.
You can't rely on a single marketing channel for your content. You ought to use multiple relevant marketing channels for content distribution. But you don't need to hire an entirely new team just for another channel.
You can simply repurpose the content that you already have. How?
You can repurpose blog posts, lead magnets, newsletters, webinars, etc., and incorporate them into your social media content strategy. For instance:
The possibilities for repurposing content are endless. This makes the most use out of any content you produce, maximizing the marketing efforts of your content team.
Another benefit to repurposing content is that your brand will have more content to work with. You should be able to fill a content calendar with repurposed content. Part of your social media tools should be a content calendar where you lay down your content marketing schedule on your brand's various social media accounts and social channels.
Repurposing content into social posts nurtures your current and new followers on social media.
Apart from relevance, another key element to creating interactive content is visual appeal. Does your content instantly catch the audience's attention in the split second of a scroll? Or is it bland and text-heavy, such that social media users don't even stop at it?
We'd like to stress the importance of using your own photos. Stock photos may aid your readers through blog content, but you'd want to stand out with a unique image when it comes to a social media post.
Here's what you can do:
Having your own curated content (visual content) is not only helpful for your social media content strategy, but also critical for branding, digital marketing, sales, and other marketing campaigns.
In the fast-paced world of social media, it's tough to stay on top of the various techniques in creating engaging social media content for every social platform. Take note of these techniques, they'll help you create optimized social media content to reach a wider audience, and increase sales and engagements.
Start creating genuine content, search for trends, do some market research, and you can create relevant social media content seamlessly.
Also, repurpose your existing content to get the most output per creative input. And finally, use your own photos. These tips are essential for your branding and social media marketing.
Follow this guide closely and you'll effectively increase your social media presence through a good social media content strategy.