How LINE FRIENDS Used Judge.me to Boost Customer Engagement and Trust

LINE FRIENDS, a creative studio born from the popular LINE messaging app, faced a significant challenge when entering new markets abroad: high shipping costs, which put off potential customers.

To tackle this, the company partnered with AkoMarketing to develop a customizable loyalty program tailored to its needs. This program was designed to encourage repeat purchases and increase the average order value (AOV) by offering tier-based rewards, including free shipping discounts.

A vital component of that strategy was an integration with Judge.me.

Boosting Trust with Judge.me

LINE FRIENDS understood the importance of displaying authentic customer reviews. The company knew that these would help to build trust and nurture a sense of community among its customers.

By integrating Judge.me with its loyalty program, LINE FRIENDS could allow its customers to earn points for leaving reviews, which incentivized those customers to engage more, buy more and provide more feedback.

This boosted the number of reviews, but it also improved the quality of the feedback given: customers were encouraged to provide richly detailed reviews that included pictures and videos and offered discounts in return.

These reviews played a central role in helping new customers make informed purchasing decisions. Unboxing reviews from early buyers became key to enhancing customer satisfaction.

Great Results—and Continued Success

By integrating Judge.me with the Ako Marketing app, LINE FRIENDS saw some impressive results:

• Average Order Value (AOV): $100 USD
• Repeat Purchases: Increased by 20%

LINE FRIENDS cultivated a more loyal and more engaged fan base, and Judge.me contributed towards a meaningful improvement in customer relationships. All this spurred LINE FRIENDS' growth and expansion into new markets.

Albee Chen, LINE FRIENDS Taiwan Limited Business Assistant, was thrilled. ‘Thanks to the comprehensive support from the Ako team and their integration with Judge.me, LINE FRIENDS has successfully cultivated a more loyal and engaged fan base,’ he said. ‘Their apps have significantly strengthened our customer relationships and enhanced our community of devoted fans.’

Judge.me has played a vital role in LINE FRIENDS' strategy to overcome challenges associated with entering a new market, and helped them build a strong, engaged community of customers who continue to support and trust the brand.