Spring has sprung, as Sinatra put it, and with the grey clouds and drizzle of the winter months (almost) disappearing, we welcomed our friends from London’s tech community to our offices in Old Street for the latest Shopify Partners Meetup. This time, we decided to turn the spotlight on our guests and invite them to share their wit and wisdom with us and the rest of the community. Among them on Tuesday evening were Noel Andrews of JobRack, Matt Young of Underground eCom, Kyle of pb+j and our co-host, Jack of TranslateCI. Plus, there was a special appearance from our very own Lily Vuong.
Noel spoke about the war for talent, and how what worked in the past is no longer good enough to draw the very best people to your company. He recommends abandoning the long, bland job posts of yesteryear and creating multimedia descriptions that emphasise not just the company and its work but its culture and people. He also suggested speaking to current team members and getting their honest thoughts on what life is like working for you.
Up next was Matt, who spoke about eCom’s drive to help as many businesses as possible build relationships with their audience through robust email marketing. A major partner of Klaviyo, Underground eCom has cast their net wide, drawing in clients from every single niche. (They also run great events.)
Kyle spoke about a new virtual bookclub aimed at founders in e-commerce keen to develop their intellectual skillset. The next book up is The Advice Trap, the second book from Wall Street Journal best-selling author Michael Bungay Stanier*.* Michael’s book aims to help you ‘tame the Advice Monster’, focus on what matters most, and change the way you lead.
Our co-host, the inimitable Jack of TranslateCI, also had a book recommendation: Michelle Hansel’s Deploy Empathy. It’s an accessible, practical guide to helping you find the right customers to interview so that you understand your overall customer base better. Jack is launching TranslateWith.ai on ProductHunt this week. It promises to give you the power to skip hiring translators and instead enjoy seamless, AI-powered translation.
The icing on the cake was a short announcement by our marketing maestra Lily Vuong, who spoke about our newly expanded Klaviyo integrations and our new Shopify Shop and Meta syndications. We’re the only reviews app to be syndicating with the Shop app.
Thanks to everyone who came, and stay tuned for news of our next event.
Until next time.