March 27, 2023

Syndicate Reviews with Shops on Facebook and Instagram

We’re thrilled to announce our new integration with Meta. It means reviews can be syndicated automatically to shops on Facebook or Instagram with checkout enabled.

Why it matters

Based on a recent experiment, ratings and reviews drove 10% more transactions for products that have an average rating of 4.25 (out of 5 stars) and more than 100 reviews.* By syndicating reviews to your product listings on Facebook and Instagram, you can expand your social proof to an additional sales channel. Facebook and Instagram shops provide a seamless shopping experience from product discovery to check out. You can sell your products directly on social media to reach more customers, while customers can easily complete orders while scrolling through their feeds. Your customers make more informed decisions without leaving the platforms, and you can get more sales while saving tons of time.

How it works

After you’ve enabled the syndication in the settings, we’ll send your reviews to Meta. Meta will analyze your reviews and any eligible ones will be displayed on the corresponding products on your shops on Facebook and Instagram.

It’s just a few simple clicks to take you there:

  • From Settings, go to Advanced > Review Syndication > Meta Syndication.
  • Toggle the bar to turn on the review syndication.
  • Click Save.

Please note that:

  • Meta syndication is currently available for stores in the US only.
  • Reviews imported from AliExpress can't be syndicated.
  • All reviews must meet Meta's Community Standards and Community Feedback Policy.
  • All reviews must be connected to a product you sell in your shops.

*Based on an experiment conducted on a total of 5K transactions on split evenly between Facebook and Instagram that occurred between 2022-06-01 to 2022-08-01. The transactions were split evenly between the test and control group.

Lily Vuong

Lily is the Marketing Writer at She is a tech-savvy content enthusiast who takes ownership of writing promotional and instructional content for's Knowledge Base and Blog to help accelerate our growth. Lily holds a Bachelor's Degree in Marketing and has 3 years of experience in Marketing for international tech companies. Before, Lily was the Marketing Specialist at IT Consultis, a digital agency specialized in omnichannel projects for clients across APAC. She loves reading books, learning new technologies, traveling around and taking great pictures.